The agenda-setting process in international news

  1. Wayne Wanta
  2. Simona Mikusova

Abstract

The agenda-setting process in international news

 

A framework for applying agenda-setting theory in an international news context is proposed. First-level agenda-setting would suggest that the more news coverage a nation receives, the more that nation will be viewed as being critically important to readers. Second-level agenda-setting meanwhile would suggest that the nature of the coverage, both attributes linked to a country and the tone of the coverage, would impact whether readers view the nation positively or negatively. The framework is employed through a content analysis of international news coverage in two Slovakian newspapers. The analysis shows the usefulness of the approach.

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Central European Journal of Communication

Vol. 3, No 2 (5), Fall 2010

Pages from 221 to 235

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