Rhetorical continuity and shifts in war messages: George H. W. Bush and George W. Bush on Iraq

  1. Marta Rzepecka



This article focuses on rhetorical continuity and shifts in the use of the genre of Amer­ican war rhetoric. Drawing on Lloyd Bitzer’s understanding of the rhetorical situation, the article analyses the political circumstances in which George H. W. Bush in 1991 and George W. Bush in 2002 constructed and delivered their messages. It then examines and compares the addresses for particular typologies of war rhetoric as defined by Karlyn Kohrs Campbell and Kathleen Hall Jamieson and by Edward J. Lordan. With the rhetorical elements identified, the article discusses the implications of the adherence to and departures from the genre’s criteria for presidential war discourse.


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Central European Journal of Communication

Vol. 10, no 2 (19), Fall 2017

Pages from 226 to 238

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